Monday, May 7, 2012

Conservation or Preservation?

Why the distinction?

The difference between these two terms and the different subsets of natural resource protection that they represent is frequently misunderstood and, often, completely overlooked.  Preservationists advocate protection through reserves of "untouched" wilderness whereas conservationists endorse "wise use" of natural resources and areas by humans.  


The two subsets of natural resource protection first became clear in the early 1900s in the American West.  For generations, the land to the West of the Mississippi had remained largely wild and undisturbed compared to the increasingly crowded cities of the East coast.  However, as cities expanded and human populations continued to rise, the demand for natural resources and land for development also rose.  Former wilderness areas began to disappear and entire ecosystems were swallowed by the hunger of the growing West.  Two factions of environmental advocates emerged; the preservationists led by John Muir, and the conservationists by Gifford Pinchot.  

Saturday, April 21, 2012

For Tomorrow Supports WWF!




Happy Earth Day!


To celebrate Earth Day, we've created a "Panda Page" to raise money for the World Wildlife Fund (more about WWF's "Panda Pages" here).  The World Wildlife Fund forms partnerships and works alongside community members and governments to promote animal conservation around the globe.  In addition to leading widespread awareness campaigns, the WWF fights for policies that protect the natural world and develops innovative solutions to protect countless species. Learn more about the efforts of the World Wildlife Fund here.


Now, we are asking YOU, to help support the conservation work of the WWF.  Click and share the link below to visit For Tomorrow's unique WWF webpage where you can donate money to this great cause on our behalf.  Donations go directly to the World Wildlife Fund.





Make a difference this Earth Day and donate to the World Wildlife Fund!  Let's show them what we can do!



Friday, March 30, 2012

Earth Hour: March 31, 2012 8:30-9:30 PM

Join people across the world in making a stand for the environment.  This Saturday at 8:30 PM, shut it all off: the computer, the lights, the cell phone, the car, and the television.  It's more than just sitting in the dark for 60 minutes, it's about making a statement and showing how easy it can be to go without these things for a little while and how even a small change in your lifestyle can make a world of difference.


The first Earth Hour was organized in Sydney, Australia by WWF in 2007 as a way of showing support for climate change action.  Last year, over 5,200 cities and towns in 135 countries switched off their lights.  Hundreds of thousands of individuals participated as well.

Will YOU be a part of the movement?  

Thursday, March 1, 2012

Tell Congress to support the "Big Cats and Public Safety Protection Act"!


Tigers are just one example of an endangered big cat that 
will benefit from this act.
As was demonstrated by the Zanesville tragedy last year, laws around the country are fatally lax when it comes to exotic animal ownership, but Rep. Howard McKeon (R) and Rep. Loretta Sanchez (D) have introduced a bill to help turn the tide and make incidences like Zanesville ancient history.  On February 29, the two Californian representatives introduced the "Big Cats and Public Safety Protection Act" (H.R. 4122) to increase regulation of large felines in captivity.  

Wednesday, February 22, 2012

Alabama company uses live chimps in tv ad: Take Action Now!

The fight to remove chimps from entertainment continues:


Alabama chain, Tire Engineers recently launched a tv ad featuring a live chimpanzee "actor" in an anthropomorphic setting.  This portrayal of an endangered species is inappropriate and will not be tolerated.  The use of live chimpanzees in advertisement scars individual chimps and threatens the survival of the species in the wild.  Become informed.  Read through our article, then Tell Tire Engineers and Means Advertising to stop using live chimpanzees in their ads:




Wednesday, January 25, 2012

Careerbuilder, it's NOT okay to use chimps in advertising!


The use of live chimps in entertainment threatens their survival as a species. Tell Careerbuilder to stop using live chimpanzees in advertisements:

    

Online job search company Careerbuilder recently filmed another commercial using live chimpanzee 'actors'.  The commercial will be aired across the US during Super Bowl XLVI in February...when the ad comes on, change the channel.  Here's why:

  • Chimpanzees are the closest living relative to humans; we have 98% of our DNA in common.
  • They are capable of problem-solving, planning, tool use, conveying emotion through vocalization,  recognizing numerical systems, and complex social interaction...
  • Chimps are endangered: they have completely disappeared from 4 of the 25 countries they once inhabited.  The population of wild chimps has dropped by two thirds in the past 30 years.   
  • Leading scientists advise against the use of chimps in entertainment.
  • Project ChimpCARE cites a study that found that people are less likely to believe that chimps are endangered after viewing TV ads and movies that feature live chimps.  This can in turn lead to a drop in the effectiveness of chimpanzee recovery efforts.  
  • Digital animation has made it possible to create life-like chimps for movies and ads without using live 'actors'.  A full length movie was recently released using only digitally created apes: Rise of  the Planet of the Apes.  It was very successful.



Thursday, January 19, 2012

We're International!


For Tomorrow has supporters in each of the countries that are colored green.
 (darker green = more viewers from that country).  Let's turn the whole map
 green!

Thanks to YOU, our wonderful supporters, we have been able to spread the message of conservation to 10 countries on four continents!  Be a part of this growth:


Act to make a difference.